The Limo SEO Boot Camp is a series of posts about helping limousine operators achieve high search rankings.

Search Engine Optimization is awesome.  It’s a true David & Goliath scenario.  You don’t have to rich or big to rank high.  You have to be smart.  With the right techniques, anyone can achieve high rankings.

When you do a Google search for “limo,” it doesn’t show big companies like Carey, Dav El, or Music Express.  It shows small operators who use SEO to dominate Google.  With the Limo SEO Boot Camp, you can do the same.

Why You Need SEO

If you operate a business service, you don’t need SEO.  When I worked for Empire International (One of the biggest limousine companies in the world) we had an unlisted phone number.  The account executives were responsible for acquiring clients, not the phone book.

The retail limo business is completely different.  It’s driven by constant marketing.  If you want drunken bachelors in the back of your limos, you have to go out and get them.

The phone book was once king, but the king is dead.  It got trampled by the Internet about a decade ago and the Internet never looked back.  The Yellow pages are for the AARP generation.  If you want the party crowd, you have to get serious about SEO.

How Does It Work?

Three companies dominate search.  These are Yahoo, Microsoft, and Google.  Google is so big the others don’t matter.

Google’s search rankings are determined by a variety of on-page and off page factors.

On-page factors include stuff like:

• Keywords
• Titles
• Meta descriptions
• Interlinking

Off-page factors include stuff like:

• Relevant links
• Anchor text
• Popularity of referring pages
• Age of referring links

Google uses these factors (along with many others) and creates its search algorithm.  This in turn determines a website’s page rank.

Shouldn’t I hire an SEO consultant?

If I had Five Thousand Dollars to blow, I would hire a consultant in a heartbeat.  I don’t.

SEO isn’t technical or complicated.  Anyone can do it.  It just takes time and patience.

It’s important to remember a local operator isn’t trying to rank for something ultra-competitive like “books” or “news.”   Achieving a high rank for a keyword like “Toledo limo” is relatively simple.  If the operator has strong content and relevant inbound links, he’s going to rank.

Up Next: Google Business Listings